Episode 013: The Foundations of Building a Comic Brand (Branding 101) (Part 1 of 2)

Thursday, February 11, 2016 | by Ed Williams and Brent Lyles

1 hour and 8 minutes


To influence and command an audience into buying from you, a brand must be established, maintained and be consistent. But you can only start doing that if you have an understanding of what branding is.


Key Takeaways

  • A brand is not a logo, colors, fonts, a website, business cards, etc.
  • A brand is a collection of thoughts, feelings, emotions, memories, and experiences a person associates with your brand.
  • A brand is someone’s gut feeling about you. It’s intangible. It takes no physical form.
  • Your logo, colors, fonts, etc. are what’s called your brand identity. Those make your brand tangible and communicate who and what your brand is.
  • One of the biggest tools you can start using now to build your brand is consistency. Your audience wants you to be consistent.
  • To have a consistent output, you need content to maintain at least a weekly output. Don’t get on social media just yet until you have content to share.

Your hosts

Ed Williams

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Brent Lyles

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