Episode 018: The Importance Of Your Brand Name

Thursday, March 24, 2016 | by Ed Williams

9 minutes


Ed dives into how to go about putting together a name for yourself, what should be given priority and weight, how Arclight found its name, and how you can set your name apart.


Key Takeaways

  • Put more weight and focus on what your name represents first, then draft a list of names that will reflect that meaning.
  • Your brand name needs to represent something that matters to your audience
  • It takes years for your name to stand on its own and still be associated with the thing that you do. “Apple” use to be “Apple Computers” for example

Your hosts

Ed Williams

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Brent Lyles

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