WHAT YOU’LL LEARN
Ed dives into how to go about putting together a name for yourself, what should be given priority and weight, how Arclight found its name, and how you can set your name apart.
- Put more weight and focus on what your name represents first, then draft a list of names that will reflect that meaning.
- Your brand name needs to represent something that matters to your audience
- It takes years for your name to stand on its own and still be associated with the thing that you do. “Apple” use to be “Apple Computers” for example