Episode 037: What It Really Takes Starting An Indie Comic Book Company (Part 3 of 6): Story & Characters

Thursday, August 25, 2016 | by Ed Williams and Brent Lyles

47 minutes


In this episode, we talk about how both are a really important part of your company, your brand, and the overall experience the audience will have, while also sharing what you need to start creating engaging characters that aren’t carbon copies of existing mainstream properties.


Key Takeaways

  • Your characters represent the brand at large. They are the face of your company.
  • You cannot give us average, mediocre characters that instantly make a connection to an already existing character.
  • Characters are living, breathing logos for you brand that set up the marketing and advertising vehicles.
  • Stories and characters are connected to your need and vision.
  • Stories and characters are products of your comic universe’s infrastructure. That infrastructure determines the kinds of characters and stories that will be allowed to live inside that world.
  • If your characters and stories are average, the need, vision and infrastructure—no matter how great—won’t support them.
    Characters and stories are on the front end of your brand. Everything else is on the back end.

Your hosts

Ed Williams

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Brent Lyles

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